Park Royal Events

Advanced Copywriting Secrets

Thursday 16th September

Note: There are only 8 places available for this workshop, so places will be allocated on a first come first served basis.

Aim of the course:

This intensive one day copywriting course, will build upon the material and content presented at last month's 'Writing Dynamics - Effective Copywriting' presentation. During the day, Andrew will give you a greater and more personal insight into what makes compelling and persuasive copy.

Especially put together for previous attendees, you will be given more in-depth guidance and instruction enabling you to generate more leads and more clients through writing effective direct mail and advertising. In other words, helping you to create a marketing message that gets a response!

This one day course will reveal and explain key copy writing techniques and strategies, including:

• How to write attention grabbing HEADLINES
• How to write powerful emotionally driven opening copy
• The art of the irresistible offer!
• How to turn features into persuasive and response driven benefits
• Anatomy of a sales letter: examples of letters that work!
• How to construct effective promotional flyers and leaflets

Special bonus:

Because we are only inviting a very small number to attend, Andrew has agreed to critique your sales letter or advert during the seminar. If this is of interest, please email or send us something you may have been struggling with, or that hasn't received the response you had hoped and that you are happy for the rest of the group to see.

Please ensure we receive this by Friday 10th September.

To Book:

Call Lawrence Crew on 020 3110 2379 or email lcrew@bbv.co.uk to book your place.

Date: Thursday 16th September 2010

Time: 10.00am - 4.00pm

Cost: Free

Location: 2nd Floor Monarch House, Victoria Road, London, W3 6UR

Nearest Tube/BS: North Acton / Map and Directions: click here